'This powered a convenient, full-service model for same-day to all of our members,' said Schwartz, former vice president of online merchandising at The Home Depot. The company notes on its website that it's not available in all ZIP codes, and there is a flat fee of $14.99 for the service.

The retailer then rolled out same-day delivery on its own site and app during the pandemic, which is available for customers living within 15 to 20 minutes from a selected store location. BJ's began offering same-day delivery through Instacart in 2015, a partnership which expanded to all clubs in 2018. The company's digitally enabled sales - which include in-store pickup for online orders, curbside pickup, same-day delivery and ship to home - surged from $200 million in FY2018 to $1.4 billion in FY2022, per an investor presentation.Īlthough e-commerce demand accelerated in the early stages of the COVID-19 pandemic, Schwartz noted that the company laid the foundation for digital sales growth and same-day delivery before then. BJ's growth in online sales underscores the importance of strengthening its fulfillment process for same-day orders, especially as it works with new delivery partners and introduces more offerings for e-commerce customers.

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